How many emails do you send or reply to on a daily basis … 5…10…20…30…50…more? Hold that thought . . .
In the advertising business an ad impression refers to how many pairs of eyeballs see a particular ad. So 1 impression equals 1 person (2 eyeballs) seeing the advertisement.
Back to the question of daily emails you send or reply to. If you reply to 3 emails and copy 2 people on each email, your email provides you with nine (9) impressions. Each email went to 3 people, multiplied by 3 separate emails = 9 people (18 eyeballs) who received your email. Now one (1) of those persons, who received your email, forwards it to 5 other people. With 3 emails, this totals 14 opportunities to make impressions for you to advertise your skills, services or products.
I have a friend named Karen Washington. Every time she sends me an email, Karen’s email signature includes a quote “If we stand tall, it is because we stand on the shoulders of those that have gone before us. -Yoruba Proverb”. If I see, hear or read this quote anywhere, even in the original book it is written, I think of my friend, Karen. Her impression of who she is as a person and what she stands for is etched into my mind.
Your email signature should be embedded into EVERY email sent, as each email is your ongoing commercial. The potential for the impressions your make and eyeballs you reach, brings you exponentially closer to “Who Knows You?“. Out of sight, out of mind.
For more details on maximizing your EBC (electronic business card) commercial, Savvy Intrapreneur has an excellent article “Email; The Electronic Business Card”
Outlook 2007 Demo: Share info with Electronic Business Cards by Demo Trainer
Microsoft Outlook Contacts – Tips and Tricks by Roy Bidisha