A press release is a no cost, high impact tool for getting free publicity. It can be used to make or break any company. The key is insure the press release is written as a “news worthy” article for reporters to pick up and publish it. If it smells even a little bit like an advertisement, visualize the reporter pressing the delete key. Focus on the story, while intertwining your company into it.
You do not have to be a company to have a press release published. Career professionals can write, submit and have a press release published about themselves. Just make sure you spin the press release into a “news worthy” story with you as a participant, eye witness etc..
Jeff Crilley’s Free PR Tip-Writing a Killer News Release
How many emails do you send or reply to on a daily basis … 5…10…20…30…50…more? Hold that thought . . .
In the advertising business an ad impression refers to how many pairs of eyeballs see a particular ad. So 1 impression equals 1 person (2 eyeballs) seeing the advertisement.
Back to the question of daily emails you send or reply to. If you reply to 3 emails and copy 2 people on each email, your email provides you with nine (9) impressions. Each email went to 3 people, multiplied by 3 separate emails = 9 people (18 eyeballs) who received your email. Now one (1) of those persons, who received your email, forwards it to 5 other people. With 3 emails, this totals 14 opportunities to make impressions for you to advertise your skills, services or products.
I have a friend named Karen Washington. Every time she sends me an email, Karen’s email signature includes a quote “If we stand tall, it is because we stand on the shoulders of those that have gone before us. -Yoruba Proverb”. If I see, hear or read this quote anywhere, even in the original book it is written, I think of my friend, Karen. Her impression of who she is as a person and what she stands for is etched into my mind.
Your email signature should be embedded into EVERY email sent, as each email is your ongoing commercial. The potential for the impressions your make and eyeballs you reach, brings you exponentially closer to “Who Knows You?“. Out of sight, out of mind.
Who Knows You? 