As you meet people, managing your contacts is crucial to keeping up with developing relationships. As you watch this video, just replace the word “Fans” with clients and “music business” with your type of business. In the video below, Mike King provides some juicy pearls of information, which any professional can use to increase your “sphere of influence“. Managing our contacts also includes people in our sphere of influence. To highlight this, Daniel Sitter’s excellent article “The Selling Strength of Influence” highlights this point.
Mike King, a veteran music marketing manager and managing editor of Artists House Music, discusses the importance of contact management — keeping a current list or database of the industry contacts you deal with as well as a fan mailing list — and how to leverage your contact lists to advance your career.
Managing Contact Information and Your Fan Base by Mike King
